The ad world has certainly adjusted to remote working and the expectation is that many of the new ways business is being done amid the pandemic will continue once COVID-19 has waned. But for the industry, which has been rooted in long dinner meetings that lead to handshake deals, Zoom calls might not cut it when it comes to networking.
“Walking” through MediaLink’s virtual hoopla at CES on Tuesday provided the first glimpse of how the ad industry could regain a sense of serendipity. The event, co-hosted with iHeartMedia, might also provide a template for how Cannes could take place in June.
“We are going back to live events. We believe and are committed at this point to having a live Cannes in 2021. There is a pent-up demand that is so extraordinary, and yesterday proved it,” says Michael Kassan, chairman and CEO, MediaLink. “You can see a future of hybrid events, smaller events where people can either attend in person or virtually.”
Organizers for the Cannes Lions International Festival of Creativity confirmed today that it's planning to hold its event in-person this June. Organizers said in today's announcement that “the plan is to judge and present the work in person in Cannes, France,” per usual, during the third week of June. Cannes will also have an accompanying digital element for those who do not wish to attend in-person, as it has done since 2016.