The Advertising Age Best Awards

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Perennial favorites dazzled again as Wieden & Kennedy's "Freestyle" basketball gem for Nike was named Best of Show among all the Advertising Age Best Ads of 2001, after Wieden and Nike won the apparel category the previous year. The E-Trade monkey's Super Bowl appearance stole the financial services Best award for the second year running. And Volkswagen of America earned kudos again while the "Whassup?!" Budweiser campaign from Omnicom Group's DDB Worldwide, Chicago, lived on in a preppie spoof by another Omnicom-owned Anheuser-Busch agency, Goodby, Silverstein & Partners, San Francisco.

The big winner was Goodby, with two Best Awards, for Budweiser and E-Trade, and two honorable mentions. Bartle Bogle Hegarty, New York, partly owned by Bcom3 Group, and Peterson Milla Hooks, Minneapolis, scored two Best Awards. Havas Advertising's Arnold Worldwide, Boston, picked up one Best and three honorable mentions.

A special 9/11 category was added to recognize the inspiring, often poignant work created following the terrorist attacks. The "New York Miracle" campaign by Omnicom's BBDO Worldwide celebrated the city's spirit with inimitable New York-style humor.

This year the 40-year-old Best contest returned to its roots as an Ad Age-judged competition without entry fees in which all TV and print work that first appeared in 2001 was eligible to compete. AA editors and reporters reviewed the ads in judging March 25.

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