Anheuser-Busch's Budweiser, Omnicom Group's DDB Worldwide, Chicago

Published on .

Oh, to be young and in love, and oh, gosh, it's the big anniversary. In its definitive look at relationships, this Budweiser "True" commercial follows the woman of his dreams as she painfully angsts over just the right greeting card. "Our love shines like a beacon." Reject. Over and over until she finds exactly what expresses her feelings. On the other hand, our hero stops for a six-pack of Budweiser and grabs the first handy card from the checkout aisle. Later that night over dinner, she announces, "It's perfect." We are sure they'll be happy together forever.

Chief creative director: Bob Scarpelli

Group creative director: John Immesoete

Creative directors: John Hayes, Barry Burdiak

Creative director/Art director: Adam Glickman

Creative director/Copywriter: Craig Feigen

Group executive producer: Greg Popp

Agency producer: Garry Gassel

Production co.: MJZ, Los Angeles

Directors: Tom Kuntz, Mike Maguire

Editorial co.: School Editing, Toronto

Editor: David Hicks


Heineken, "Holiday Parties"/Publicis Groupe's D'Arcy Worldwide, New York

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