Citrus on Acid

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This is the first Tango TV from heavily credentialed London startup Clemmow Hornby Inge (see the Creativity May cover story) and it's reliably insane, in true Tango tradition. Narrated with quiet intensity as if it were a golf match, two spots feature people getting the "hit of the whole fruit." One young fellow overinflates his water bed with the juice of fresh oranges till it almost reaches the ceiling, then a porcupine wanders in and pops the bed while the guy lies on it. In another spot, a man has his deep sea diving helmet filled with oranges, then he's pulled perilously high into the air by an industrial magnet, only to be dropped to the dirt. When the glass window of his helmet is opened, orange juice pours out, much to his delight. Tag: "You know when you've been Tango'd." And we know when we've been Murro'd. Director Noam Murro continues his comedy streak, represented in this month's Work with a Hollywood Video spot, as well (p. 19).

Client: Tango Agency: Clemmow Hornby Inge, London CDs/CWs: Charles Inge, Peter Gatley AD: Steve Smithwick Agency Producer: Veronica Alkon Director: Noam Murro/Biscuit Filmworks Editor: Cyril Metzger/The Film Editors, London Effects: Smoke & Mirrors, London

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