The recent U.K. TV campaign for Archers Schnapps left us unmoved, but the print, which features the same black transvestite - the Ru Paul thing seems so 10 years ago, but maybe not to the Brits, who are still big on Dame Edna - is far more diabolically insane. Themed "Come out to play," the notion of having your hair blow dried while your ship sinks is irresistible. An ad with women clinging to tree trunks while being menaced by a pack of wolves, one chick merrily trying to get back her shoes while the other screams in terror, is just incomprehensibly bizarre, but in a strangely erotic way. A third ad features a babe with one hand up a cow's ass while the other hand enjoys a manicure from the she-she faux blonde.
Client: Archers Schnapps Agency: Saatchi & Saatchi/London CD: David Droga AD: Michael Long CW: Anna Toosey Photographer: Pierre Winther Retouching: First Base