The Cutting Edge?

Published on .

In the great tradition of outrageous trade advertising, BBDO/Atlanta gets crazy for a local post house called Matassa Editorial. A third execution is a bit more reined-in - it's just a human finger shrink-wrapped with a package of meat, headlined "One careless mistake can ruin an otherwise perfect cut." We can't wait to forward the cat ad to PETA.

Agency: BBDO/Atlanta Client: Matassa Editorial AD: Kyle Lewis CW: Jeff Nixon Photographer: Scott Lowden

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