Double Feature

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Bozell/New York played a little game of mix and match in this simple print campaign for a local video store. Four executions cross-pollinate two disparate movies, then boil their essence into one image, explicated in tiny type. The bare bone represents "From The Bone Collector to Boogie Nights," while the leg in fishnets is "From Cabaret to Jaws." Elsewhere, a bloody circle is "From Pearl Harbor to Nosferatu," and two identical surf boards, seen side by side, describe "From Point Blank to Harvey."

Client: Video World Agency: Bozell/N.Y. ECD: Tony Granger GCDs: Kerry Keenan, Erik Vervroegen ADs: Erik Vervroegen, Soo Mean Chang CW: Kerry Keenan Photographer: Andy Spreitzer

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