Kickass Glass

Published on .

How do you top the previous wave of Snapple "Personified Bottles" spots? By putting horns on hamsters and recreating the running of the bulls at Pamplona. If this doesn't win Best Use of Rodents in a :30 at Cannes, screw the judges. Synchronized swimming, replete with underwater photography, is also rather inspired, not to mention a bachelorette party with male strippers. The various customized audio tags are yet another refreshing touch, and it's all tied in with a "Yard Sale" bottle cap promotion at the very colorful site. How long before these bottles have their own show on Comedy Central? Maybe they'll compete against Donny Deutsch's show on CNBC.

Client: Snapple Agency: Deutsch, New York ECD: Kathy Delaney ACD/CW: David Rosen ACD/AD: Scott Bassen Agency Producer: Bruce Andreini Director: Spencer Susser/Bob Industries Editor: Jonathan Smalheiser/ChicKonKey Effects: Brickyard Music: Duotone Sound Design: ChicKonKey

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