Mo' Moto

Published on .

The new global print and TV campaign for Motorola cell phones solves a slew of problems, from language barriers to a tome of talking points, with style and simplicity. It meshes a variety of forms and functions via the word "Moto" - shorthand for both Motorola and a hip, mobile and organized way of life. The lead spot, entitled "Hello Moto," is dense, music-driven, and wrapped in a certain exotic Asian flavor. "Moto" conjunctions flash across the screen to summarize the action: sharp-looking men doing business on a cell is "MeetingMoto"; "MotoHip/MotoHop" gives shape to a club scene. The interwoven vignette, a wedding on the brink of collapse, communicated through text messages, is an added bonus.

Client: Motorola Agency: Ogilvy & Mather/N.Y. ECDs: Dan Burrier, Bill Oberlander AD: Michael Paterson CW: Chris Skurat Agency Producers: Terry DeBonis, Sarah Grey, Leslie D'Arcri Director: Anthony Hoffman/Radical Photographer: Platon Editors: Hank Corwin, Charlie Johnston/Lost Planet Music: Stimmung

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