Newspaper: Target Stores

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"Color Your World" spring insert

Creative Director/Art Director: Dave Peterson

Associate Creative Director/Copywriter: Amie Valentine

Print producer: Sheila Murphy

Photograper: Myers Robertson

Product photographer: Jake Armour

Target stores uses inserts to promote weekly specials, but the discounter shows off its true colors in the detail it pays to branding in every aspect of its communications. This eight-page newspaper insert pushing products and brands opens with a yellow section, for example, in which a woman leans out a window in a wall made of Cheerios boxes. Three fair-haired toddlers in vests made of yellow M&M's packets are pictured with sunflowers. In all, Target stays on target while changing colors and never jeopardizing its trademark red logo.


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