Pimp Juice

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Here's how Scott Robertson, CD at Las Vegas' The Merica Agency, explains the rather bizarre recent Las Vegas Addys call for entries brochure his shop produced: "Some days, we doll ourselves up, strut our stuff and pretend to be someone we're not in order to sell ourselves and make money. Those days leave us feeling used and dirty. We imagine this is not entirely unlike the life of a transvestite whore." The piece, so to speak, was shot by Vegas-based kink-lenser Francis George, who also did the B&D-flavored Boker knives campaign (see Creativity, Photography, Oct. 2002). Inside the foldout brochure, the streetwalker is revealed to be a man, under the headline, "One night of redemption." "Yes, this work caused some controversy," adds Robertson. "All we can say is, this is inevitably what happens when you hire a French photographer. While shooting, our talent was regularly approached by would-be johns. They thought he/she was a real prostitute, and I had to chase them off. Now I know what it feels like to be a pimp, and for that I am eternally grateful."

Agency: The Merica Agency Client: Las Vegas Advertising Federation CD: Scott Robertson ACD: Troy O'Brien ADs: James Adame, Sal Munoz CW: Doug Hentges Photographer: Francis George

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