Playing Footsie

Published on .

This :60, directed by none other than David Fincher and marking TBWAChiatDay's official adidas debut, is reminiscent of Herbie Hancock's "Rockit" video, but it's all-CG, and instead of music we have a symphony of sound design. Just a servo-motored half-body being put through some kind of traction/agility paces - is this the way they test sneakers at adidas or is this they way they'll test mechanical bodyparts in the future? No idea, but it's compulsively watchable, with a great Matrix-type, frozen-moment camera move.

Client: adidas Agency: TBWAChiatDaySan Francisco CD/CW: Chuck McBride ACD/AD: Todd Grant Agency Producer: Jennifer Golub Director: David Fincher/Anonymous Content Editor: Jim Haygood/Spot Welders Effects: Digital Domain Sound Design: Mit Out Sound

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