Song Go Far

Published on .

Here's a nice change of pace for the big N: music-driven minimalism, or the Jeff Elmassian Show, for Nike Golf. There are four spots, and the visual is basically a golf ball on a field of orange. The pregnant-with-meaning lyric - "Ball go far" - is treated in a "Vegas" version, sung by a Frank Sinatra knockoff; a country version sung by blast-from-the-distant-past Glen Campbell; a "Lounge" version sung by the real Nancy Sinatra; and an upcoming holiday "Choir" version, for the sanctified set. Very catchy tunes, and the absence of a singing Tiger Woods is appreciated.

Client: Nike Golf Agency: Wieden + Kennedy/Portland CD/CW: Jim Riswold AD: Hal Curtis Agency Producer: Ben Grylewicz Director: Gary Nolton/Limbo Films Editor: Corky DeVault/Joint Effects: Downstream Editorial Music: Jeff Elmassian/Endless Noise

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