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What, you might asked, happened to "Sheet Metal," Goodby, Silverstein's street ballet for Saturn. Creativity named it Spot of the Year, but it's had a strange awards season since then. It won Gold from the Art Directors Club, but didn't even merit a Pencil at the One Show. It was one of the more discussed spots in the U.S. this year, and people have strong opinions about it, one way or another. How it will fare before an international jury is hard to tell. ... Crispin Porter + Bogusky's work for Ikea, particularly the Spike Jonze-directed "Lamp," has also had an uneven year, winning Gold from the Art Directors Club and this year's Grand Clio, but failing to score Gold at the One Show. More importantly, the brand's global creative is such that it's hard to have even the best Ikea ad in Cannes. It will be interesting to see how the work does - and how the Swedish judges react to the cruel mockery of their accents. ... One of the more unexpected successes of the season has been Publicis & Hal Riney's Sprint PCS campaign, which was one of only three efforts to win a Silver at D&AD. The campaign isn't so well respected domestically, because, frankly, it started out so bad. But it's gotten better as the misunderstandings that Sprint claims to prevent have gotten more absurd, with herds of dachshunds and a muscled soap opera star invading people's homes. The D&AD judges apparently saw that. Will the Cannes jurors as well?
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