The Work

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Quixotic Quixi

Child Protection Services wouldn't be pleased with this new ad from Cliff Freeman & Partners. On behalf of Quixi, a web- and phone-based concierge service, we see a number of unlikely timesavers in this new print campaign, including this uncomfortable infant sitting among the spaghetti-stained plates, not to mention the knives. Hey, at least the kid's not shot out of a cannon.

Client: Quixi Agency: Cliff Freeman and Partners Executive CD: Arthur Bijur AD: Rob Carducci CW: Adam Chasnow Photographer: Shawn Michienzi

Sole Man

Lugz solidifies its role as cobbler and clothier to the hoppin' hip with a TV, print and web effort starring FlyGuy, the blue dude with a cool mood. Amster Yard and Curious Pictures designed the striking style, with "CG designed to look like clay," says writer Tami Brown.

Client: Lugz Agency: Amster Yard CD: Jeff Weiss CW: Tami Brown AD: Hector Ramirez Illustrator: Mitch Greenblatt Graphics: Curious Pictures TV Producer: Katya Bankowski Print Producer: Josh Porter

G.I. Joe Public

The only website for the jobseeker looking for a career as GI Joe, gets at the essence of corporate blandness with a series of print ads featuring dime-a-dozen business people.

Client: Agency: Eisner Communications CD: Steve Etzine AD: Mark Rosica CW: Jeff Grutkowski

Tongue-sten filament

In the category of bright ideas, this one is truly electrifying. This intellectual property website reminds inventors to guard their intangibles fiercely. In other executions from the campaign, a woman sits with a dog bone in her mouth inches from a snarling pit bull, and a man lights a cigar while pouring gasoline on his head. Don't try this at home, kids.

Client: Agency: Robaire and Hogshead, Venice, Calif. CD: Sally Hogshead AD: Jean Robaire Photographer: John Clang

Beverly Hills Bagel

Noah's Bagels is looking to take New York deli street smarts national, and all we can say is, mazel tov. With the juxtaposition of the WASPy clientele and the Yiddish expressions, these print ads for the company's new lunch line are hysterical. Asked how they found the Yiddishisms, CD John Butler explains, "We mostly just looked the words up. Some of the words actually mean different things, so we had to be careful. Some of them are very, um, bad." Another ad shows an older couple walking down the street as the wife exclaims, "`Don't be a schmendrick. Of course I'll split a bagel dog."'

Client: Noah's Bagels Agency: Butler, Shine & Stern CD: Mike Shine, John Butler AD: Stephen Goldblatt CW: Josh Stern Photography: FPG Stock photography

Driven to Distraction

Two racecar drivers tread quietly in the woods, studying the ground. The camera cuts to a throng of onlookers. One of the drivers holds up a mushroom. The audience looks puzzled. A driver finds another mushroom and shows it to his companion, who places the mushroom in his helmet. They nod with satisfaction. The tagline: "Some days you feel like driving. Some you don't," referring to the Fiat Punto's ability to switch between a manual and automatic transmission. In another spot from this Euro campaign, two ostensibly New York cops at a lunch cart hear an emergency call on the radio. They rush to get in the squad car, but bump into each other when they realize that they both want to sit in the passenger seat.

Client: Fiat Agency: Vitruvio/Leo Burnett, Madrid, Spain Executive CD: Rafa Ant¢n CD: Javier Alvarez AD: Carlos Minino CW: Santiago Romero/Olalla Escriv de Roman¡ Director: Noam Murro Production Company: Zindara Postproduction: Molinare/Mozart

Good Clean Fun

Nothing says laundry detergent like amorous moaning. In a huge departure from the classic cooing housewives with indulgent smiles, this Canadian spot for Cheer detergent begins with the sound of decidedly coital noises coming from the laundry room. You'd think the laundry heroine was having a little too much fun with the notoriously vibrating appliance, but in fact the noises are coming from inside the machine, where the clothes are apparently ecstatic to be cleaned by Cheer.

Client: Procter & Gamble Agency: Leo Burnett/Toronto CD: Judy John AD: Ian Letts/Michael Gelfand CW: Michael Gelfand/Ian Letts Agency Producer: Nancy Enderby Director: Neil Harris (Oasis/Trail) Todd Lincoln (Sounds) Production Company: Arden Sutherland Dodd, London (Oasis, Trail) Industry Films, Toronto (Sounds)

Who's on First?

E-commerce consultancy MarchFirst's strikingly cinematic campaign, directed by the late Jhoan Camitz, looks more like French film fare than b-to-b advertising. Townspeople are scandalized at the sight of a woman with bare legs: the first mini-skirt. A family watches TV, enraptured: the first man on the moon. Beyond the fine idea itself, it's all a remarkably poignant reminder just how much Camitz, killed in a freak car accident in New York in August, will be missed.

Client: MarchFirst Agency: McKinney & Silver ECD: David Baldwin AD: Philip Marchington CW: Lisa Shimotakahara Agency Producer: Cathy Jenkins Director: Jhoan Camitz Prod. Co.: Satellite Films DP: Adam Kimmel Editor: Frank Snider, Ohio Edit

Brown Plate Special

Perhaps Cap's Grille was recently bought out by the Farrelly Brothers; or maybe the Farrelly Brothers will be judging the next Minneapolis Addys. Whatever the case, if you find yourself eating at Cap's, be sure not to use the restroom.

Client: Cap's Grille Agency: Kruskopf Olson, Minneapolis AD: James Zucco CW: Dan Mackaman Photographer: James Zucco

The Sleep of Reason

As scientists in full-body protection hover around a vial of liquid, the head of the team begins to explain the dangers of this particular strain of the Ebola virus. He lifts his gloved hand and accidentally knocks the container to the floor, where it shatters. He cheerfully tells the petrified group not to worry, as the strain is not airborne. When one of the acolytes asks how long he's been studying the Ebola virus, he replies, "Well, I'm not actually a scientist, but I did stay at a Holiday Inn Express last night." Tag: "Stay smart." Dustin Hoffman should have taken this advice before he made Outbreak.

Client: Holiday Inn Express Agency: Fallon/Minneapolis Executive CD: David Lubars CD: Scott Vincent AD: David Damman CW: Tom Rosen Agency Producer: John Haggerty Director: David Kellogg DP: Neil Shapiro Production Company: Anonymous Content, Culver City, Calif. Music: CHK, Santa Monica Post: Red Car Los Angeles, Santa Monica

Blue Meanies

A young man at a sports event walks up a flight of stairs, while two men in vests marked "Alcohol" push him from side to side. A woman tries to get into her car while another booze-vested man pushes her key away each time she nears the lock. A guy whose vest reads "Cocaine" pulls wide the eyes of someone trying to get some rest. In one particularly apt scenario, one of the blue vests sticks his fingers into the mouth of a gentleman trying to order a beer. The victims look confused. These 15-second Spanish anti-drug PSAs use men in blue vests to personify drugs and alcohol - a novel approach in this category, and its execution is not the least bit heavyhanded.

Client: Fundacion de ayuda contra la drogadiccion Agency: SCPF, Barcelona, Spain CD: Pablo Monz¢n, Jorge L¢pez. Art Director: Myriam Maneiro Copywriter: Breno Cotta, Richard Browse, Pablo Monzon Agency Producer: Ana Perez-Cela Prod. Co.: Nine to Five Director: Igor Fioravanti DP: Miguel Leal Postproduction: Telson

Spin City

With surreal compositing and acrobatics reminiscent of Cirque du Soleil, this European spot for Opel Safira manages to invest a simple minivan with magic. Six mime/acrobats twirl on the screen, using their bodies to suggest the shape of the vehicle and the Opel logo while they float past a storybook city - a sketch of buildings on the flat white background.

Client: Opel Agency: McCann Erickson, London CD: Benrd Misske/David Vawter/Erick Stein Director: Paula Walker Production Company: Strato Films, Los Angeles Effects: Click 3X, Los Angeles DP: Rolf Kestermann Editor: Fred Fouquet, Inside/Out, Santa Monica

Face Food

More from the family of strange Rice Krispies Treats spots inspiring viewers worldwide to exclaim, "I want to eat that?" In print and television work featuring the chocolate chip variety, the malleable confections become wigs, or, as with this fatuous femme-fatale, a beauty mark.

Client: Rice Krispies Treats Agency: Leo Burnett/Chicago CD: Jonathan Hoffman AD: Lisa Leone CW: Paul Nies Producer: Veronica Puc Director: Jim Tozzi Production Company: M-80

Barney's Evil Cousin

If Mr. Rogers got together with Wall Street Week in Review, this is what the show would look like. In a series of spots for PeerLogic, software for large businesses, a disingenuous children's show host entreats his little fans to tell their "CEO mommies and daddies" to buy PeerLogic. In one spot, he asks if any of the children haven't yet told their parents about the software; when a girl raises her hand, he snatches away her ice cream and leads her offstage. In another, a dinosaur lies on the ground kicking to show the kids how to throw a tantrum if their parents should refuse. The truculent reptile is played by the broadcast producer, Sandi Mollod, the only person on set small enough to fit into the costume. "I literally couldn't breathe in there!" she gripes cheerfully.

Client: PeerLogic Agency: Camp/Arbues CD: Roger Camp AD: Roger Camp CW: Craig Hoit Agency Producer: David Verhoef Director: Trevor Robinson Production Company: Quiet Storm

Nasal Battle

In this very funny spot for wireless networking, a young woman sits at her desk in appalled silence while her officemate noisily wreaks havoc with his respiratory tract, sniffing and snorting like a bull in the chute.

Client: 3Com Agency: Lowe Lindas & Partners CD: Dean Hacohen CW: Seth Fried AD: Steve Kashtan Agency Producer: Diane Jeremias Director: Errol Morris Producer: Dorothy Aufiero Production Company:, New York Editor: Dave Koza, MacKenzie/Cutler


A young guy walks into his apartment and puts down a package from He saunters into the living room, but rushes back to the package when he sees his foxy neighbor begin to strip. He tears the box open and grabs his new Peeping Tom tool to get a closer look. When he goes to ogle his stripping beauty, he gets a cubist's dream instead; rather than a telescope, he has unwittingly purchased a kaleidoscope. The ad goes on to tout People Support, customer service for websites. The real moral is: always use binoculars.

Client: People Support Agency: BBDO/West CD: Ken Mandelbaum AD: Michael Kadin Associate CD/Copywriter: Jim Lesser Agency Producer: Tammy Smith-White Prod.Co.: Stiefel Production Co. Director: Noam Murro

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