Creativity 50 2015

Creativity 50 2015: Justin Gignac and Adam Tompkins

Creatives, New-Era Talent Wranglers

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Adam Tompkins (left) and Justin Gignac
Adam Tompkins (left) and Justin Gignac Credit: Rob Kalmbach

Justin Gignac and Adam Tompkins believe creative professionals and creativity as a whole have "unlimited opportunities," which is one of the reasons the duo launched Working Not Working in 2012.

The site started as a networking platform for freelance creative talent across a range of industries, from advertising to tech, and now it helps find permanent gigs too. On board are 5,300 active creatives and 1,000 companies, including Apple, Google and Kickstarter, and this summer the platform received $700,000 in funding from executives at Airbnb, Droga5 and Grow. It also will soon expand to industries like production, editorial and photography.

Mssrs. Gignac and Tompkins come from the agency side, having worked as creatives at firms such as Fallon, Ogilvy & Mather and DraftFCB. But now they've been tackling a fresh set of challenges as they nurture the online community to respond to user needs and feedback.

Mr. Gignac said that because "creativity has become such a priority for the world and the economy," the platform is key in helping agencies, brands and startups promote themselves and compete for great talent.

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