Creativity 50 2015

Creativity 50 2015 All-Stars: David Droga and Ted Royer

Creative Chairman; New York Chief Creative Officer

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David Droga and Ted Royer
David Droga and Ted Royer Credit: Courtesy Droga5

Droga5 Creative Chairman David Droga has appeared on the Creativity 50 nearly every year since its introduction and more times than any other who have graced its pages (eight, counting 2015). When he first made the list, Mr. Droga had barely launched his startup, which has now become a much bigger shop creating big, famous work for increasingly bigger advertisers such as Under Armour, Toyota, Kimberly-Clark, Reckitt-Benckiser and Prudential.

All along, New York chief creative officer and previous Creativity 50 two-timer Ted Royer has been at his side helping to lead the charge. This year, the agency continued to excite us on Under Armour. Following the "I Will What I Want" campaign, which landed on our Awards Report 2015 list of most celebrated campaigns, the agency delivered more stunning ads featuring what looked like cloned armies of top athletes as well as a surprising tie-up with Ridley Scott's "The Martian."

There was also fascinating content for the Toyota "Mirai," including one of the year's most entertaining "Back to the Future" homages, quirky comedy for Quilted Northern and Johnsonville and Newcastle's "Band of Brands" Super Bowl ad. As Mr. Droga told us back in 2006: "What drives me? Living up to my own expectations and the fear of passing my used-by date. That pushes me to work harder and constantly challenge myself. I am also inspired by the friction that exists between creativity and commerce, trying to find some sort of harmony." In the 10 years since, it appears he's done just that.

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