Creativity 50 2015 All-Stars: Susan Hoffman
Wieden & Kennedy had another stellar creative year around the globe, with more outstanding work for Nike, Jordan and Old Spice, as well as exciting approaches for newer clients like KFC, Yoplait and Verizon.
Susan Hoffman has been long at the helm helping to maintain that creative fire -- from her longtime home base in Portland to helping open the agency's office in London, and now overseeing the shop globally alongside Co-Global Exec Creative Director Colleen DeCourcy and President Dave Luhr.
Previously landing on the Creativity 50 twice, Ms. Hoffman has consistently helped to shape the agency's creative culture and mentor talent. She continues to rank among the most awarded creative directors in the industry and in 2015 she again made the top 10 in our annual Awards Report.