New year, more celebrity ads. While Ad Age ranked 2022’s best starry campaigns, a few late-year gems have proven themselves worthy of Top 5. Among the December standouts: A controversial stunt, a fierce weather event and a naughty milk mixture.

5. Ryan Reynolds and Seth Rogen x SickKids Foundation

Sick of Ryan Reynolds’ snarky ad presence? So is his sweater. The “Deadpool” actor revived the unpleasant holiday frock for the fourth year (see previous fundraising videos) for Canada’s SickKids children’s hospital. The sweater’s return in December featured the voice of comedian Seth Rogen. “I’ve grown a little tired of Ryan’s self-deprecating deadpan jokes,” says Rogen via a CGI mouth on the knitwear, reiterating a common theme of Reynolds’ appearances in agency Maximum Effort’s marketing. The video gained nearly 400,000 views on YouTube and Samsung Canada matched up to $100,000 in donations for every donation made before Dec. 24.

4. Drew Brees x PointsBet

In early December, former NFL quarterback Drew Brees appeared to be the victim of a lightning strike while filming a commercial for sports betting company PointsBet. The video, depicting a crew preparing to film a spot featuring Brees on a stormy night before a flash of light cuts the wobbly footage, was immediately the subject of suspicion for internet sleuths, raising even more eyebrows when PointsBet posted hours later saying it would “not be making any further comment” on the situation. Inevitably, the company tweeted another video with Brees “buzzin’” about a promo in which PointsBet was offering free “lightning bets,” or in-game wagers. In addition to drumming up a bit of controversy, the original video snagged over 4.4 million views on Twitter.

3. Meghan Trainor x e.l.f. Cosmetics

Perhaps The Weather Channel and e.l.f. Cosmetics seem like strange partners, but a holiday campaign from the duo, via agency Shadow, shed light on the idea that women change their makeup based on the seasons. Featuring pop star and popular TikToker Meghan Trainor, the social campaign included a series of meteorology-themed shorts to announce the restocking of e.l.f.'s product Halo Glow Liquid Filter. As of writing, the product’s hashtag has over 62 million views and the three videos featuring Trainor have over 4 million views.

2. Drew Barrymore x Pluto TV

Drew Barrymore announced on her talk show that she’d be crowned the “all-things-Pluto girl” (and gave the entire audience 50-inch LG TVs) last month, the kickstart to a global campaign to remind streaming audiences that Pluto TV is free. A continuation of the free ad-supported platform’s “stream now. Pay never” tagline, the series of three spots puts Barrymore in her natural element: starring in a quirky rom-com, a whimsical drama and a satirical action chase. The popcorn-worthy spots, via agency Known and production company O Positive, gift the masses more Barrymore being adorable—which we can never have enough of.

1. Lindsay Lohan x Pepsi

Many cheered and celebrated the return of Lindsay Lohan this year as the star of Netflix’s holiday rom-com “Falling for Christmas,” but she was also the talk of a smaller screen. Lohan took TikTok by storm during the Christmas season for a partnership with Pepsi in which she enjoyed a disturbing refreshing glass of milk and Pepsi. Mixed together. The video, which has 5.8 million views on the platform as of writing, kicked off a sweepstakes for fans to share their own “Pilk” videos, resulting in 33.2 million views for the hashtag “#PepsiPilkAndCookies” and 41.9 million for “#PilkAndCookies” (both hashtags appeared in video entries). As 2000s nostalgia continues to trend, the “Pilk” campaign could portend a 2023 Lohannaisance.