Mathematical theorems are an underleveraged asset in advertising, so it was a welcome surprise to see a geeky campaign aimed at math geeks this week. Among the other top work—some beautifully shot financial ads; a ticketing app’s big new campaign; Girls Who Code’s latest innovation; and an Australian twist on an American holiday tradition.
See all of this week’s Top 5 campaigns below. Check out the 40 best ads of 2023 here.