The Top 5 creative brand ideas you need to know about right now: August 26, 2019
Welcome to our weekly rundown of the Top 5 most innovative brand ideas you need to know about right now.
5. Wikimedia: ‘The Equal Edit,' Wenderfalck
At number five, Wikimedia is setting out to bring more “equality” to Swedish history with a new initiative. “The Equal Edit,” created by independent communications agency Wenderfalck, is calling on Wikipedia editors to bolster the country’s history page with information on influential women who played a role in Sweden’s development. Currently, women only make up about ten percent of the mentions in the entry.
4. O.B.: ‘Period Handbook for Dads,' Actionist
At number four, Johnson & Johnson’s O.B. joins the lineup of feminine product brands trying to making menstruation less taboo. The company recently released a new handbook to help parents educate their daughters about their periods, but this one is aimed specifically at dads. The book, created by Stockholm agency Actionist, is being distributed throughout Sweden.
3. Adidas: ‘Home of Classics,' Opinionated
At number three, last week Adidas Originals debuted this fantastic, sweeping film recounting its most iconic moments in sports and pop culture, as part of the brand’s 70th anniversary celebration. Created out of Opinionated and produced by House Special, it takes place in a handcrafted diorama featuring famous figures including Stan Smith, Muhammad Ali, Stella McCartney and more.
2. Stream and Tough Guy: ‘The Press Is Right,’ Stream and Tough Guy
At number two, a brilliant idea from new Portuguese agency Stream and Tough Guy. Its managing partner, João Ribeiro, signed up to be a contestant on the country’s version of “The Price Is Right.” When he made it on the show, Ribeiro used it as an opportunity to give a shout out to the clients that the agency wanted, including marketers from Coca-Cola, Santander and others. After the show aired, the shop posted the video on LinkedIn and tagged the execs they called out. It nabbed three projects as a result.
1. Nike: ‘Joyride Playground,’ Agency: Deeplocal, Production: The Mill
And, at number one, another fantastic retail innovation from Nike. You might recall last year, when the brand created “Reactland,” a videogame customers played while running in Nike shoes. Now, in New York, the brand has debuted a digital playground, where consumers try on the brand’s Joyride shoe by bouncing and skipping around while playing three different games on an interactive floor.
That's it for the Top 5. Make sure to check out more of the best in brand creativity at Adage.com/Creativity.