Hey, Creativity fans. Welcome to our weekly rundown of the Top 5 most innovative brand ideas you need to know about right now.
Lego and its in-house shop The LEGO Agency teamed with Hobby Film to bring children’s imagination to life. They asked kids to think up a movie plot while playing with the brand’s LEGO City sets and then translated those ideas into a wild, action-packed trailer.
Ahead of Women’s History Month, DDB Worldwide, Cotton Inc. and fashion brand The Great came together to reimagine Rosie the Riveter for the modern day. The campaign updates the World War II icon in new posters featuring accomplished, real-life working women. But the coolest part is The Great’s updated version of Rosie’s jumpsuit made of denim recycled from real Rosie duds of the past—though the $350 price tag is pretty steep.
Coca-Cola didn’t need a whole lot to convey the feel of its iconic bottle in these striking, minimalist, outdoor ads from Publicis Italy.
This one’s been out for a while but deserves a huge shout-out. To celebrate Black History month, Google dug into its data to highlight the fact that accomplished black talents have driven some of its most-popular searches. Those included Prince, with the most-searched guitar solo, Maya Angelou, the most-searched female poet and Martin Luther King Jr., with the most-searched speech. The spot has been running online but also before live audiences during Pop-Up Magazine’s winter edition, where it’s inspired rousing applause from the crowds.
1. Burger King: ‘Moldy Whopper,’ INGO Stockholm, DAVID Miami, Publicis
Burger King is going preservative-free with its food, and to call attention to the move, it debuted a campaign documenting how its additive-free Whopper gets green and hairy when it sits out for more than a month. A daring idea, given the goal is to get people to want to eat your burgers, not barf over them.
That's it for the Top 5. Make sure to check out more of the best in brand creativity at Adage.com/Creativity.