The top 5 creative brand ideas you need to know about right now: July 27, 2020
Welcome to a live episode of the top 5 creative brand ideas you need to know about right now.
Ad Age's Creativity Editor Ann-Christine Diaz and Creativity Associate Editor Alexandra Jardine come together live from L.A. and London, respectively, to talk about the standout work of the past week, why it deserves the spotlight and what lessons it offers for the industry.
The discussion includes the latest surprises from Apple, KIND Snacks, Ubisoft and more.
5. Ubisoft's "Watch Dogs: Legion": Tipping Point Cinematic Trailer
Agency: DDB Paris
A dazzling dystopian nightmare promoting Ubisoft’s latest installment of its “Watch Dogs” franchise. DDB Paris tapped “Spider-Man: Into the Spider-Verse” concept artist Alberto Mielgo to direct the new trailer, which follows a masked street artist marking up buildings in a futuristic post-Brexit London as part of her rebel group’s attempts to take down their surveillance state. In the process, she recruits an unsuspecting taxi driver to join the cause.
4. Born Free Foundation: Creature Discomforts
Animal rights organization the Born Free Foundation tapped agency Engine and famed animation studio Aardman to create this heartbreaking film that likens our suffering and struggles during pandemic lockdown to the plight of captive animals. The only difference is that there’s no end in sight to the critters' imprisonment.
3. KIND Snacks: Pandemic Delivery
Agency: In-House; Tenure
At number three, the coronavirus crisis has made it impossible for packaged goods companies to host the typical sampling event for their new products. But to introduce its new frozen treats, KIND Snacks found an ingenious way around the current restrictions. The brand is now sending samples of the new product to lucky testers via balloon, bird and drone.
2. Apple: A Climate Change Promise
Earlier this week, Apple made a bold promise. On the heels of reaching an environmental milestone having made all its corporate operations carbon-neutral—the company pledged to eliminate its entire carbon footprint—including manufacturing, transportation and more—by 2030. To make the announcement, Apple debuted this curiously spare and soothing ad, featuring zero products and one adorable baby.
1. The Trump Statue Initiative
Creator: Bryan Buckley
In this industry, the name “Bryan Buckley" usually connotes “Super Bowl.” The Hungry Man director is perhaps best known for his countless iconic Big Game ads, from Monster.com’s “When I Grow Up,” to the more recent “Smaht Pahk” for Hyundai. All the while, however, he’s maintained an impressive side gig as an activist and has most recently focused on calling out the POTUS. Recently, Buckley was behind the “Trump Statue Initiative,” in which he “erected” a series of living statues near the White House highlighting Trump's most glaring transgressions, including his retreat to a White House safe room during Black Lives Matter protests earlier this year, and his Bible photo op at D.C.’s St. John’s Church.
That's it for the Top 5. Make sure to check out more of the best in brand creativity at Adage.com/Creativity.