Welcome to the Creativity Top 5 most innovative brand ideas of the week.
A lot of folks are trying to figure out ways to get voters to the polls for the midterm elections. Samantha Bee's strategy? A new trivia app, "This Is Not a Game, The Game." It asks people to answer ten funny politically-themed questions—but also promises the winners real dough! All throughout, it slyly encourages users to register, vote and become more politically aware all around.
For Fashion Week, Finland's largest department store Stockmann got with the times by opening a gender-neutral shopping floor. Situated on level 1.5 between the men's and women's floors, it features unisex wares from brands like Acne Studios, Marimekko, Calvin Klein, Kenzo and Burberry. The idea was conceived out of TBWA Helsinki.
This is a heart-wrenching film about how photographer Travis Young has learned to cope with his traumatic childhood through his art. After two suicide attempts, he found that taking pictures with real film—not digital—has helped him come to terms with feelings he had long buried. The short, directed by Barkley director and editor Josh Dubois, is part of the ongoing series "KC Loves," which celebrates the creative community in Kansas City.
British charity Women's Aid along with agency WCRS conceived this jarring film highlighting the plight of children in abusive households. The cinema ad depicts the relationship of a woman and her abusive husband, but it cuts out scenes that the British Board of Film Classification deems too harsh for children 12 and under to watch. The point? To put in sharp relief the harsh everyday realities of kids in homes affected by domestic violence.
Perhaps it's the ad nerds in us, but we were quite delighted by this very 2018 update to Ikea's classic Grand Prix-winning "Lamp" ad from 2002. The original, created by Crispin Porter & Bogusky and directed by Spike Jonze, made us feel very sorry for an old lamp that gets tossed out into the rain—until we're shamed by a kooky Swede who comes out of nowhere to say we're crazy. Rethink Canada revisited the idea but with a modern-day environmental twist, showing a happier fate for the lamp at the hands of a little girl. The best part is that the Swede returns to explain Ikea's change of heart on what we should be doing with our old goods.