Welcome to the Creativity top 5 most innovative brand ideas of the week.
5. The New York Times: 'The Truth Is Worth It', Droga5 New York
The New York Times and Droga5 debuted another set of compelling spots aiming to show why good journalism is worth paying for. The latest ads in the ongoing "The Truth Is Hard" campaign illustrated the dogged reporting of Times journalists on groundbreaking stories about children separated from their parents at U.S. borders and on the millions President Trump had received from his father through suspect tax schemes.
4. Volvo Construction Equipment: 'Pump It Up', Forsman and Bodenfors
Forsman and Bodenfors and Volvo previously won us over with the Grand Prix-winning trucks effort starring Jean Claude-Van Damme. More recently, they brought back another beefy action star to promote the brand's construction equipment. Dolph Lundgren plays choreographer as he leads a bunch of excavators and other vehicles in a fun '80s-inspired dance routine.
3. Comedy Central: 'Should We Vote?'
Do you ever notice how some ads make it seem like we need celebrities to tell us how to live our lives and do important things like vote? Comedy Central did in this new midterms elections push that's also a reminder to get our heads on straight.
2. Columbia Journalism Review: 'The Fake News Stand', TBWA/Chiat/Day New York
The Columbia Journalism Review and TBWA/Chiat/Day New York imagined what would happen if misinformation became part of the analog world by opening a fake news stand in New York City's Bryant Park. Instead of selling titles like The New York Times or The Wall Street Journal, the stand had publications like The Informationalist and Hussle featuring questionable headlines pulled from Facebook feeds and Twitter streams. But inside the magazines, readers would find a guide on how to distinguish fact from fiction in various media.
1. Mini: 'Tweet to Test Drive', Universal McCann New York
Mini answered the prayers of lazy drivers who don't want to go all the way to the dealership to test out its cars. Until November 30, drivers in L.A. or San Francisco who want to try out a Countryman can simply tweet with the hashtag #MINIonDemand to get one of the cars delivered to their door for a 30-minute spin.
That's it for the Top 5. Make sure to check out more of the best ideas in brand creativity at adage.com/creativity.