Ad Age expanded its “Creativity Top 5” series to include new roundups of our favorite special-interest campaigns and ideas from brands. This week we look at some new ideas, and creative solutions, from food and beverage brands.
For AriZona’s 30th anniversary, the beverage brand is pulling a JimmyJohn’s-in-the-Metaverse customer engagement move with a “Thirsty Thirty” challenge from agency Alright that allows people to create their own iced tea online.
People vote for their favorite entries, and the winning entry will be produced and sold by the brand. The creation stage will run from Nov. 15 to Dec. 6, and the three top entries will win a four-day trip to New York to tour the brand’s headquarters and have lunch with Founder Don Vultaggio. Along with having their creation produced and sold, the first-place winner will receive $10,000 and be named the brand’s first chief flavor officer.