5. Gimme A[I] break

Even large language models need a “brain break.” KitKat’s most recent work in Canada, from Courage, shows users to tell AI to “Have a break, and then…” before asking it a question, which can yield a more accurate answer. For example, when instructed to “Take a deep breath and work on this [math] problem step by step,” large language models (LLMs) yielded their highest accuracy score of 80.2%, per the study, which was conducted by Google’s AI research lab, DeepMind. The “Have AI Break” is a clever take on KitKat’s classic “Have a break” tagline at a time when AI is getting a lot of buzz.

More news: Read Super Bowl ad scripts generated by AI

4. Don’t get mad, eat Planters nuts

Planters’ most recent campaign from BBDO MW rethinks the phrase, “Ah, nuts.” Instead of being an indication of frustration, a series of 15-second spots change it to a positive, “Ahhh, nuts.” Spill soda on yourself? Lose your credit card? At least there’s Planters nuts.

3. Coke’s Bear of an ad

Coca-Cola Co. brings the whole family together in “The New Guy,” an ad from Majority ad WPP’s dedicated Coke agency OpenX made in collaboration with Christopher Storer, the creator and showrunner for FX and Hulu’s acclaimed television series, “The Bear.” In an unusual approach for Coke, the ad plugs products from throughout its beverage portfolio, from Honest Kids to Fanta, while telling the story of a man meeting his girlfriend’s extended family for the first time—resembling a G-rated version of the harrowing “Fishes” episode of “The Bear.”

2. Cheesy Drip

Love facial jewelry and mac and cheese? Velveeta partnered with celebrity designer George the Jeweler to make a 14-karat gold “Drip Lip Cuff” in the shape of Velveeta oozing out of the wearer’s mouth. The cuff is still available for $77. The idea came from Alison Brod Marketing + Communications. This isn’t Velveeta’s first product partnership. The brand has previously made a Velveeta martini, nail polish and truffles.

1. Shaq comes back for Pepsi mini-cans

Don’t even think about it. Pepsi flips it back to the 1990s and then-pitchman Shaquille O’Neal in an irony-rich ad plugging the brand’s mini-cans. Set to a reinterpretation of Skee-Lo’s hit “I Wish,” the work from TracyLocke is rich with callbacks to Shaq’s glory days as a Pepsi pitchman, when he was known to promote Pepsi’s 1-liter “Big Slam.” The new work has Shaq dreaming of being smaller, and with drinks that are appropriately sized—and moving fast. The small-can category has doubled in size since 2018, and at Pepsi, the 10-pack of mini cans is the fastest-growing package for the entire brand, said Todd Kaplan, Pepsi’s chief marketing officer.