Hey, Creativity fans. Welcome to the Super Bowl edition of the Top 5 breakthrough brand ideas you need to know about right now. This year’s Big Game proved to be one of the more enjoyable in recent history, with a slew of ads that straight-up entertained.
5. Doritos: ‘#CoolRanchDance,’ Goodby Silverstein & Partners | App Partner: Sway
Doritos riffed off Lil Nas X’s popular tune “Old Town Road” in its Big Game spot promoting how its Cool Ranch chips are now even Cool Ranchier. It featured a dance-off between the musician and Hollywood’s favorite cowboy Sam Elliott, but the coolest thing about the campaign was its social component.
A tie-in with the dance app Sway allows you to superimpose your head onto a body that grooves just like Lil Nas X. Agency Goodby Silverstein & Partners, which created the campaign, even demo’d the app with the help of its co-founder, Jeff Goodby.