Digital Conference

How Beats Thrives Without Consumer Research: Video With CMO Omar Johnson

Published on .

"We don't do much consumer research," Beats CMO Omar Johnson told Ad Age's Natalie Zmuda at the Ad Age Digital Conference in New York last week. Here's why a company that successful doesn't feel the need -- and what it does instead.

Advertising Age Player

Read more Ad Age Digital Conference coverage right here.

Most Popular