At the Ad Age Digital Conference Tuesday, Medium founder and CEO Ev Williams announced the launch of Medium for Publishers, a new set of tools and monetization opportunities intended to lure publishers onto the company's platform and network. After his presentation, Mr. Williams chatted with Ad Age about why Medium is partnering with publishers, and what percentage of publishers he wants to eventually be on his platform ("100%," he said).
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Video: Ev Williams on Why Medium Is Working With Publishers
He Announced Medium for Publishers at the Ad Age Digital Conference