Digital Conference

Eva Longoria: Smart Actors Will Take a Good Look at the Digital Side

Smart Investors Are Doing the Same, Says Acting Hulu Boss

By Published on .

"If you're a smart actor you will look at the digital side of things," former "Desperate Housewives" star Eva Longoria said during a session at the Ad Age Digital Conference in New York last week. So will smart private equity investors eyeing the entertainment business, said Hulu acting CEO Andy Forssell.

Watch them lay down the line here:

Advertising Age Player

Ms. Longoria stars in "Mother Up," a 13-episode series making its debut this fall on Hulu and on Canada's City Television.

Also at the conference, Facebook CMO Rebecca Van Dyck explained how the company plans to get Android users to download its new, immersive Home app.

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