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How Facebook Plans to Get You to Install 'Home'

Video From Facebook CMO Rebecca Van Dyck's Session At Ad Age Digital

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CMO Rebecca Van Dyck shared Facebook's plan to spur adoption of its new, immersive mobile app, "Home" during a session at the Ad Age Digital Conference in New York last week. A new campaign will, of course, start on Facebook, but it won't stop there. We'll let Ms. Van Dyck, a veteran of Levi Strauss, Apple and Wieden + Kennedy, explain:

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