Pinpoint's website describes the platform as a "full-service
advertising solution powered by the world's most accurate location
intelligence available." Mr. Crowley said the platform will use
Foursquare's first-party location intelligence and third-party GPS
information from apps and publishers to help make sense of consumer
behavior and add context to data.
"Fundamentally, the places that you go are the best indicators
of who you are," Mr. Crowley said.
He added that the company has high expectations for the platform
and expects it to become a significant revenue stream for
Foursquare. The company has experienced triple-digit growth each
year for over three years, according to Chief Revenue Officer
Launch partners include AT&T, Choice Hotels, Coors Light,
FedEx, Jaguar Land Rover, Olive Garden, Samsung Galaxy and Wild Turkey.