Digital Conference

IPG CEO Michael Roth on Standing Out in an Integrated World

The Integrated Offering Is Now Real, He Said, But Presents Challenges

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After his Ad Age Digital Conference presentation about driving growth, Interpublic Group of Cos. CEO Michael Roth talked to Ad Age about the evolution of creativity in the digital age, as well as the importance of differentiating between agency brands at a time when different agency types are doing a lot of the same thing.

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