Samsung, Wieden & Kennedy Rule Ad Age's 2013 Viral Video Awards
Ad Age's fourth annual Viral Video Awards honors the branded content that people choose to watch. This year we had a strong pack led by video marketer of the year, Samsung, which established itself last year as a best-in-class tech marketer, and agency of the year, Wieden & Kennedy Portland, which landed more different brands on the Viral Chart more times than any other agency.
The most-watched single campaign was easily Red Bull's "Stratos," which redefined branded entertainment and event marketing.
Handed out at Ad Age's Digital Conference in New York Tuesday night, the VVA's celebrate great brand storytelling in a variety of different forms, from Expedia's moving "Find Your Understanding" to Liquid Plumr's comedic "Double Impact," both chosen by audience vote.
A little note on our methodology: all viewership data is provided by Visible Measures, which tracks campaigns across the web, and current for the prior year as of April 15. Where campaigns are honored, all versions of the campaign, as well as re-posts and derivatives are included. Where brands or agencies are honored, all views on all campaigns within the year are rolled up.