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Forget Likes and Sales: Seek Insights From Social Media

Vaynerchuck Video on Using Social Without Trying to Sell Something
By Nat Ives. Published on April 02, 2014.

Advertising Age Player

Forget about "likes" for a second. Gary Vaynerchuk said during his presentation at the Ad Age Digital Conference that he often puts content on social media solely for the purpose of getting insights. We got him to unpack that afterward.

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Nat Ives

Nat Ives is executive editor at Ad Age, which he joined in 2005 as a reporter on the publishing beat. He previously helped cover the media and ad industries as a news assistant at The New York Times and reported on commercial real estate for Institutional Investor newsletters. He graduated from the Columbia University Graduate School of Journalism in 2001.

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