Digital Conference

Visa CMO Kevin Burke on What Trends in Commerce Mean for Marketing

Future Not About Cost Per Click but Cost Per Engagement, Burke Says

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Commerce is rapidly changing, and companies like Visa see it as an indicator of what's to come in marketing, particularly as the physical, digital and social aspects of commerce converge.

Visa CMO Kevin Burke spoke at Ad Age's Digital Conference in San Francisco on Tuesday, talking about his vision of the future of marketing -- what he calls "omni-commerce" -- and how the company is adapting its marketing to keep up with its payment innovations. He gave us some highlights in these mini-clips:

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