The International Advertising Festival in Cannes last week competed with the World Cup for the attention of attendees. Amid the frenzy of football on TV, the festival for the first time awarded a Grand Prix for outdoor advertising. Saatchi & Saatchi, London, also raised eyebrows with sexy ads for Club 18-30. Here are those ads, and other Grand Prix and Gold Lion Awards in the Press & Outdoor category.
Leo Burnett Oslo's campaign for Oslo Piercing Studio won the first Grand Prix for outdoor advertising. Copywriter: Erik Heisholt. Art directors: Erik Heisholt, Marianne Hackmann.
Saatchi & Saatchi, London created buzz with ads for Club 18-30, the Press Grand Prix winner. The jury loved them, but North American jurors weren't so happy. Art director: Antony Nelson. Copy writer: Mike Sutherland.
Smoking even kills the horse in this Gold outdoor ad from India's Ogilvy & Mather, Mumbai, mocking the Marlboro man for Cancer Patients Aid Association. Copywriter: Piyush Pandey. Art director: Rajiv Rao.
Mizuno sports shoes protect athletes, promises this Brazilian Gold Press campaign winner by Almap BBDO, Sao Paulo. Copywriter: Dulcidio Caldeira. Art director: Cesar Finamori.