USA Network approaches the U.S. Open as New York's Open, too, in a TV effort. The spots were done in-house. VP/creative director: Lorenzo de Guttadauro. Senior writer/producer: Paul Iannacchino. Director: Jeremy Hollister. Composer: Mitch Davis.
American Express drafts Pete Sampras and other tennis greats for its new campaign promoting the card's sponsorship of the U.S. Open tennis championship. The work is from WPP Group's Ogilvy & Mather, New York. Art director: Tom Drymalski. Copywriter: Perry Essig.