Digital Media

Work 8.26.02

Published on .

All the stars are out for the U.S. Open Championship, which begins Aug. 26 in New York. Havas' Arnold McGrath Worldwide, New York, produced the campaign (below) for the United States Tennis Association. Creative director: Rochelle Klein. Copywriters: Susan Thomas, Niels West. Art director: Sharon Kendrick.

USA Network approaches the U.S. Open as New York's Open, too, in a TV effort. The spots were done in-house. VP/creative director: Lorenzo de Guttadauro. Senior writer/producer: Paul Iannacchino. Director: Jeremy Hollister. Composer: Mitch Davis.

American Express drafts Pete Sampras and other tennis greats for its new campaign promoting the card's sponsorship of the U.S. Open tennis championship. The work is from WPP Group's Ogilvy & Mather, New York. Art director: Tom Drymalski. Copywriter: Perry Essig.

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