Introducing the 2024 Global Automotive Marketing Awards

Published on December 2, 2024

Introducing the 2024 Global Automotive Marketing Awards Published on December 2, 2024

For the first time ever, Ad Age and Automotive News have joined forces to recognize the auto industry's best advertising, marketing, promotion and communication campaigns. The brands and agencies selected for our inaugural list took on some of the industry’s biggest challenges, including selling EVs to consumers who remain hesitant to leave their gas engines behind, crafting compelling brand identities, reaching multicultural audiences, implementing effective sales event and experiential campaigns, using data to inform breakthrough marketing and more.

Best Corporate/Brand Identity Campaign

Lincoln, Nautilus 2024 launch campaign

Hudson Rouge, A VML Company

Best EV Campaign

Ram, Premature Electrification for Ram

Highdive

Best Experiential/Auto Show Marketing

Porsche Cars North America, Rennsport Reunion 7

Public School

Best Multicultural Campaign

Chevrolet, “Welcome to Casa Chevy”

Jack Morton and Casanova//McCann

Best New Model Launch

Renault, Renault 5 launch campaign

Publicis Conseil

Best Purpose-Driven Campaign

General Motors, “Discover the Unexpected 2023”

Carol H. Williams Advertising

Best Sales Event Campaign: National

General Motors/CarBravo, “Used Barbie Dream Cars”

MRM

Best Sales Event Campaign: Regional/Local

Northern California Toyota Dealers Association, Toyota, Jonny Moseley and Palisades "Take It On"

H/L

Best Use of Data

Mazda North American Operations, CX-50

Optimal

Web production by Corey Holmes.