Health Care Marketing Impact Awards

How eHealth improved the often-dreaded process of choosing a Medicare plan

In a TV commercial, the company ran an experiment using actual customers. (eHealth)
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By:
Lauren Berryman
November 12, 2024 09:41 AM

Featured Stories

Tech Power List
Introducing Ad Age’s Tech Power List 2025
Tech Power List

The 2025 Ad Age Tech Power List showcases 20 leaders in the ever-changing advertising, media and entertainment landscape.

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By:
Garett Sloane
Introducing Ad Age’s Tech Power List 2025
Food & Beverage
How Coca-Cola interns started Sprite + Tea, a new TikTok-friendly variety
Food & Beverage
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By:
Jon Springer
How Coca-Cola interns started Sprite + Tea, a new TikTok-friendly variety
Creative Agencies
Inside JB Smoove’s new comedy-focused creative agency
Creative Agencies
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By:
Ewan Larkin
Inside JB Smoove’s new comedy-focused creative agency
Meta
How Meta’s new AI app could bring advertising to highly personalized chatbots
Meta
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By:
Asa Hiken
How Meta’s new AI app could bring advertising to highly personalized chatbots