Hackensack Meridian Health is an 18-hospital health system based in Edison, New Jersey. The nonprofit system worked with Doner to launch a campaign to raise awareness about colonoscopies. The “No More Buts When It Comes to Your Butt” campaign—which won gold among providers and insurers in the Tiny But Mighty category of the Healthcare Marketing Impact Awards 2023—featured a QR code directing patients to websites where they can schedule a colonoscopy or take a health risk assessment.
The campaign aimed to dispel common misconceptions regarding colonoscopies, such as patients thinking they were too young to need the procedure or not at risk for colon cancer. It looked to stoke interest in a potentially unpleasant topic through a direct, but fun, call to action.