Health Care Marketing Impact Awards

How Siemens Healthineers used data and storytelling to make MRIs less scary for child cancer patients

Siemens Healthineers transformed patients’ MRI experience through the creative use of data. (Siemens Healthineers)

Lindsay Rittenhouse

November 12, 2024 09:34 AM

Featured Stories

Brand Marketing

Stellantis uses AI to bring back late ‘Imported from Detroit’ ad voice for a new patriotic campaign

Chrysler, Dodge, Jeep and Ram are sponsors of an organization commemorating the 250th anniversary of the signing of the Declaration of Independence.

Stellantis uses AI to bring back late ‘Imported from Detroit’ ad voice for a new patriotic campaign

HBO Max rebrand reveals a marketing playbook for disruptive strategy

HBO Max rebrand reveals a marketing playbook for disruptive strategy

Google pitches AI search and video to advertisers—5 takeaways for brands

Google pitches AI search and video to advertisers—5 takeaways for brands

Summer travel marketing—how brands are changing tactics in an uncertain economy

Adrianne Pasquarelli

Summer travel marketing—how brands are changing tactics in an uncertain economy