Hispanic Creative Ad Awards 2009

Branded Entertainment Winners

Published on .

Client: Toyota Tundra
Agency: Conill, Los Angeles

Conill made a mini-documentary for the Discovery Channel en Espa´┐Żol about charros, the Mexican horsemen or cowboys who participate in rodeo-like charreadas. Rich in Mexican culture, the nine-minute program depicts the rodeos, including shots of the Toyota Tundras the cowboys apparently use to haul around their rodeo gear.

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"Los Felinos de la Noche"
Client: State Farm
Agency: Alma DDB, Miami

Alma DDB, working with Fire Advertainment, created a band that was supposedly formed when the aspiring musicians all met at a casting call for a State Farm commercial they appeared in. Their apparently spontaneous new career recording songs and performing live thanks to State Farm's support was carefully orchestrated by the agency.


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