Gold Winners/Radio

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"Saturday Night Fever," "Bodyguard," "Grease"

Agency: Badillo Nazca Saatchi & Saatchi, San Juan, Puerto Rico

In a clever promotion of Blockbuster's early-returns policy, in 30 seconds Badillo took several instantly recognizable movie tunes, such as the Bee Gees' `Stayin' Alive" disco anthem, and revved them up.

Coca-Cola Classic

"Aca & Alla"

Agency: Lapiz, Chicago

Like many others, this ad plumbs the difference between the U.S. and Latin America, but it does it in a fresh voice that seems to aim at a younger demo. A comic delivers one-liners: "There they invite you for 9 so you'll show up at 10; here they invite you for 9 so you'll show up at 10 to 9. ... There you say `used clothing'; here you say `vintage look.' ... There you serve Coca-Cola; here you serve Coca-Cola."

Viscom Int'l's Best Mexico phone cards

"Mujeres," "Chente," "Son"

Agency: in-house

The phone-call spot is almost a subgenre of radio ads, but this humorous campaign, built around the line "Your phone card always leaves you halfway," is a good fit. In one spot, a young man calling his mom is cut off midsentence: "I don't like women-" Click. "With blond hair!" he shouts into dead receiver.

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