Silver Winner/Interactive

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Toyota Tacoma

Agency: Nobox Marketing Group, San Juan, Puerto Rico

To show how much heftier the new Tacoma is, the truck drops heavily through the top of the online page and bounces. The agency says the ad banner boosted traffic to Toyota's Puerto Rican Web site by 200% when it debuted last December, and for three months the Tacoma sub-page was the most visited on the Toyota site after the home page.

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