5 Players to watch

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Alfredo Alonso

senior VP, Hispanic Radio, Clear Channel Radio

The creator of popular Spanish-language radio formats, Mr. Alonso was named in September 2004 to make Clear Channel a major player in Spanish-language radio, starting with the conversion of an Atlanta station to Spanish contemporary music.

What's next? Clear Channel's goal is to convert up to 25 channels to Spanish-language format in next year.

Edward Schumacher Matos

CEO-editorial director, Meximerica Media

A former Wall Street Journal editor, Mr. Schumacher Matos founded Meximerica in 2003. Last year the company launched four Texas dailies in the first steps toward building a chain of daily Spanish-language newspapers aimed at Mexican Americans under the name Rumbo.

What's next? Rumbo plans to expand outside Texas in 2006.

Ruth Gaviria

publisher-executive director of Hispanic Ventures, Meredith Publishing Group

Formerly director of marketing and brand development for People en Espa -- ol , Ms. Gaviria joined Meredith in last year to help the publisher make a splash in the U.S. Hispanic market.

What's next? Meredith announced last week the fall 2005 launch of women's bimonthly title Siempre Mujer (Always Woman) with an initial rate base of 350,000.

Lino Garcia

general manager, ESPN Deportes

Mr. Garcia was named to the post in June 2003 and oversees program-ming, operations, affiliate sales and marketing. Before joining ESPN, Mr. Garcia held VP titles at Universal Television and Sony Entertainment Television.

What's next? Mr. Garcia wants to expand the ESPN Deportes brand beyond TV, into radio, wireless and a greater Internet presence.

Beth Press

publisher, Latina, Latina Media Ventures

Ms. Press took over the position at the Hispanic women's magazine early last year to rejuvenate the title. It's showing results: PIB says that ad revenue was up 39.9% to $24.9 million in 2004.

What's next? Ms. Press once was publisher of Teen. She hopes to translate some of her experience from the rapidly growing teen girl category to Hispanic publishing.

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