At the Inside America’s Hottest Brands virtual conference on July 28, Ad Age will talk to some of the marketing leaders who are building buzz, including Janine Pelosi, chief marketing officer of Zoom, and Heidi Cooley, head of global marketing at Crocs. Reserve your spot here.
Already, many of the brands featured on the list have been making news in recent days. Here's how:
King Arthur rebrands
King Arthur Flour announced in mid-July that it has rebranded to King Arthur Baking Co. The 230-year-old company says the new name, and logo, will allow the company to expand its focus beyond a single product to better engage its loyal bakers. King Arthur is also focusing on its digital services and direct-to-consumer relationships. The company also unveiled a new 3-pound bag of flour into its supply chain for bakers who need product quicker. King Arthur spent some 18 months working on the rebrand, and is encouraging customers take part in a Bake Joy campaign to spread the word.
Bill Tine, VP of marketing at the Norwich, Vermont-based company, will speak more about the changes, and the marketing push behind them, at the conference on Tuesday.
Headspace partners with Snapchat
Popular meditation app Headspace will now offer quick three-to-four-minute mini meditation sessions on the Snapchat app—called Headspace Minis. Users can do sessions with friends too, or send messages of support to others. Title sessions include “Kick the panic,” “Get out of a funk” and “Me time.”
Headspace’s VP of Global Marketing Deborah Hyun will discuss the brand’s work with Snapchat and other partnerships at the virtual conference.