Americas Hottest Brands

Lincoln Nautilus is rejuvenating the Ford-owned luxury brand

“Kaleidoscope Bliss (The Nautilus Song)” from Heavy Duty Projects backed a Lincoln Nautilus ad earlier this year and the brand put it on streaming platforms in response to fan demand. (Lincoln via Instagram)
ES
By:
E.J. Schultz
July 15, 2024 09:25 AM

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Media buyers and sellers predict the most significant changes to the TV upfront brought on by streaming—and if this is the year streaming and linear reach investment parity.

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Parker Herren
8 streaming and CTV predictions for the TV upfronts
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Marketing hiring shows signs of slowing—plus, a look at key openings paying more than $200,000
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ES
By:
E.J. Schultz
Marketing hiring shows signs of slowing—plus, a look at key openings paying more than $200,000
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NFL CMO on reaching youth and diverse consumers through philanthropic marketing
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PH
By:
Parker Herren
NFL CMO on reaching youth and diverse consumers through philanthropic marketing
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How sports hype videos became a marketing tool for teams—watch 8 winners
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By:
Jon Springer
How sports hype videos became a marketing tool for teams—watch 8 winners