Unclassified Topic

BRANDS IN TROUBLE- IN DEMAND: SURVIVAL OF BRAND-FITTEST: BEING AN 'ICON' DOESN'T ASSURE SUCCESS-JUST ASK MR. CLEAN. BUT INNOVATIVE ADS AND ATTENTION TO MARKET CAN BE YOUR SALVATION, A LA JACK IN THE BOX.: BRAND IN TROUBLE: P&G'S MR. CLEAN GETS FRIENDLIER